長石燒肉·品牌升級
不同文化的在地品牌建設
對于吃到極致這件事，中國人當然也從來不會放棄追求。近幾年日式料理在中國大受歡迎，但大部分品牌都以常規的日本文化及視覺形象呈現。讓外來飲食實現與在地文化的溝通，那才是中國人對食物的天賦。所以從品牌建設的一開始，我們就決定另辟蹊徑。 The Chinese, of course, never give up their pursuit of the ultimate. In recent years, Japanese cuisine is very popular in China, but most of the brands are presented with the conventional Japanese culture and visual image. Let the foreign food realize the communication with the local culture, that is the Chinese talent for food.So from the beginning of brand building, we decided to find another way.
