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原野珍選

珍選每滴好奶

坤豆

原漿做原食，每一口都地道。

慧之谷-少兒托教品牌的多元建設

構建學校與家庭之間的小世界

構建學校與家庭之間的小世界慧之谷是一家面向小學階段學生的專業托教機構。目前，國內大部分托教以服務功能為主，沒有重視機構的教育屬性和價值。結合市場需求，我們將慧之谷定位為支持孩子成長的高端教育服務品牌。Huizhigu is a professional kindergarten for primary school students. At present, most of the domestic kindergartens focus on service function, and do not pay attention to the educational attribute and value of institutions. Combined with market demand, we position huizhigu as a high-end education service brand to support children's growth.

花鳥蟲魚國際幼兒園

幼兒創新教育園所的品牌建立

把生活的權利還給孩子花鳥蟲魚國際幼兒園是一家為0-6歲幼兒提供創新教育的高端園所。我們為其創建品牌身份設計，第一階段包括品牌定位、品牌命名、視覺設計等工作內容。 seedland international kindergarten is a high-end kindergarten providing innovative education for children aged 0-6. The first stage includes brand positioning, brand naming, visual design and other work.

Aulink 亞特鏈

創新金融科技機構的視覺呈現

Aulink是一家面向供應鏈企業及金融行業的金融科技解決方案提供商，以區塊鏈等前沿技術的應用，和專業可信耐的財資管理服務為優勢。在這次視覺設計任務上，我們從品牌的創新屬性出發，以“重新定義資材管理”為核心，實現品牌表達。當下，科技服務Aulink is a provider of financial technology solutions for supply chain enterprises and financial industry, with the advantages of block chain and other cutting-edge technologies and professional and reliable financial management services. In this visual design task, we start from the innovative attribute of the brand and take "redefining material management" as the core to achieve brand expression.

珠海迎春花市

以花之名的新年儀式

珠海，一座宜居宜業的城市，匯聚了全國乃至世界各地的人才居住于此，過年期間，來自五湖四海的人們也在此開啟新的生活和期待。迎春花市作為過年的儀式感之一，人們共聚于此，開啟新生。 Zhuhai, a city suitable for living and business, has gathered talents from all over the country and even the world to live here. During the new year, people from all over the world also start new lives and expectations here. As one of the rituals of the new year, people gather here to start a new life.

珠海智慧產業園招商畫冊

科創新城品牌畫冊的視覺呈現

珠海智慧產業園位于珠海高新區，以突出的人文地理、科技產業優勢，推動粵港澳大灣區的建設，形成新的“硅灘”，為科創發展帶來更多可能。在這樣一個城市品牌視覺畫冊的設計上，若水從與城市、與人文的互動出發，實現智慧產業園對外的多元化表達。Zhuhai smart Industrial Park is located in Zhuhai high tech Zone. With its outstanding advantages in human geography, science and technology industry, it promotes the construction of Guangdong Hong Kong Macao Bay area and forms a new "Silicon Beach", bringing more possibilities for the development of science and technology innovation. In the design of such a city brand visual album, Ruoshui starts from the interaction with the city and humanity, and realizes the diversified expression of the intelligent industrial park.

斗門英語戲劇節

在地教育戲劇節的品牌形象

珠海斗門區教育局踐行教育創新，以教育戲劇節的形式將戲劇應用于教學、教育，在2019年11月，舉辦第二屆小學生英語戲劇節。我們從視覺規劃和傳播策略出發，站在孩子的視角，幫助戲劇節建立品牌形象。The Education Bureau of Doumen District, Zhuhai practices educational innovation and applies drama to teaching and education in the form of educational drama festival. In November 2019, the second English Drama Festival for primary school students will be held. We start from the visual planning and communication strategy, stand in the perspective of children, and help the drama festival establish its brand image.

2019年珠海國際設計周·設計之旅導覽手冊

一場感知城市的設計之旅

設計，作為一種表達感知的方式，影響著每個人的生活。設計之旅作為珠海國際設計周的體驗板塊，通過諸多活動讓更多的人能夠走近設計，感知城市。若水從設計的角度，以導覽手冊，向大眾傳達“以設計，感知城市”的主題。Design, as a way of expressing perception, affects everyone's life. As the experience part of Zhuhai international design week, design tour enables more people to approach the design and perceive the city through many activities. From the perspective of design, Ruoshui conveys the theme of "design, perception of the city" to the public through the guide manual.Show regional characteristics and guide the journey

書兜·品牌升級

設計寓教于樂的溝通橋梁

書兜的繪本團隊找到我們，希望做一個繪本教育的品牌。而目前國內教育相關的商業品牌成熟度較低，部分教育商業忽略孩子的真實需求，一味迎合家長；部分教育已經做得比較成熟的教育商業則忽視品牌，沒有讓好的教育理念能夠更好地引導市場。The picture book team of the book pocket found us, hoping to make a picture book education brand. At present, the maturity of domestic education related business brands is relatively low. Some education businesses ignore the real needs of children and blindly cater to their parents. Some education businesses that have done a relatively mature job ignore brands and fail to make good education concepts better guide the market.

大橫琴城資

城市“大管家”的品牌建設之路

橫琴新區位于澳門和珠海交界的橫琴島，肩負著促進經濟適度多元發展的使命，城市建設也備受關注。而珠海大橫琴城資作為橫琴新區的城市“大管家”，一直默默守護這座城。接到這次的品牌建設任務，我們在思考，如何實現城市“大管家”與這座城市更好地溝通互動。建立穩健而溫暖的形象。 Hengqin new area is located in Hengqin Island, which borders Macao and Zhuhai. It has the mission of promoting the moderate and diversified development of economy, and the urban construction is also concerned. As the "big housekeeper" of Hengqin New District, Zhuhai dahongqin city has been quietly guarding the city. After receiving this brand building task, we are thinking about how to achieve better communication and interaction between the city's "big housekeeper" and the city.Build a steady and warm image

長石燒肉·品牌升級

不同文化的在地品牌建設

對于吃到極致這件事，中國人當然也從來不會放棄追求。近幾年日式料理在中國大受歡迎，但大部分品牌都以常規的日本文化及視覺形象呈現。讓外來飲食實現與在地文化的溝通，那才是中國人對食物的天賦。所以從品牌建設的一開始，我們就決定另辟蹊徑。 The Chinese, of course, never give up their pursuit of the ultimate. In recent years, Japanese cuisine is very popular in China, but most of the brands are presented with the conventional Japanese culture and visual image. Let the foreign food realize the communication with the local culture, that is the Chinese talent for food.So from the beginning of brand building, we decided to find another way.

果然有花·品牌升級

品牌創新，讓鮮花成為日常

2003年，果然有花品牌在珠海誕生，以設計鮮花為主要產品，探索植物與生活美學，希望讓設計鮮花成為日常，給人們的生活以靈感。在16年的發展中，果然有花始終在創新。而在新的節點上，我們對花又有了新的理解。對于大多數人來說，設計鮮花通常出現在特定場合，而我們認為，植物在不同時刻，都有其價值；花更應該成為日常。我們期待通過品牌創新，使花成為人們生活日常的一部分。 In 2003, as expected, a flower brand was born in Zhuhai. With the design of flowers as its main product, it explores plant and life aesthetics, hoping to make the design of flowers become a daily life and inspire people's life. In the 16 years of development, as expected, flowers have been innovating all the time. In the new node, we have a new understanding of flowers. For most people, design flowers usually appear in specific occasions, and we think that plants have their value at different times; flowers should become a daily life. We are looking forward to making flowers a part of people's daily life through brand innovation.

遇見設計的可能系列分享會

無邊界的設計思維分享會

“設計”是一種思考方式，一種方法，它的任何一個細分領域都在影響著每個人和環境的運行方式。“遇見設計的可能”是若水發起關于設計的系列分享會。第一期我們聯合青設會以自然和設計生活兩個主題引發對設計的思考，對生活的探索。"Design" is a way of thinking, a method, and any subdivision of it is affecting the operation of everyone and the environment. "The possibility of meeting design" is if water initiates a series of sharing meetings on design. In the first phase, we jointly held the youth design meeting to arouse the thinking of design and the exploration of life with two themes of nature and design life. 

信惠橫琴宣傳活動

創新型誠信品牌建設的集中表達

橫琴作為國家級新區，在城市信用建設工作中，以探索創新信用體系推進“誠信島”的建設。這一次，通過誠信建設萬里行·信惠橫琴的活動設計，完成了一次信用工作成果的集中表達。As a national new area, Hengqin promotes the construction of "integrity island" by exploring innovative credit system in urban credit construction. This time, through the activity design of credit construction wanlihang · credit huihengqin, we completed a centralized expression of credit work results.

百島兒童戲劇節

那片連接起不同島嶼的海洋

30場活動，100出好戲，國際特邀劇目，戲劇教育論壇……2019年夏天，首屆百島兒童戲劇節啟幕。30場活動，100出好戲，國際特邀劇目，戲劇教育論壇……2019年夏天，首屆百島兒童戲劇節啟幕。30場活動，100出好戲，國際特邀劇目，戲劇教育論壇……2019年夏天，首屆百島兒童戲劇節啟幕。 30 activities, 100 good plays, international invited plays, Drama Education Forum In the summer of 2019, the first 100 Island children's Drama Festival opens. 30 activities, 100 good plays, international invited plays, Drama Education Forum In the summer of 2019, the first 100 Island children's Drama Festival opens. 30 activities, 100 good plays, international invited plays, Drama Education Forum In the summer of 2019, the first 100 Island children's Drama Festival opens.

拱北菜市

創意策展，重現城市的煙火氣息

如果你想了解一座城市，一定要逛逛那里的菜市場。這座城市的物產、形態，來來往往買菜生活的人，攤主的個性，組成了一座城市最真實的樣子。#城市探索#是若水的城市生活策展項目，第一期我們直奔菜市場，快閃活動落地拱北菜市。拱北菜市位于口岸，見證著珠海澳門的生活足跡和文化碰撞，也最懂這座城市的喧嚷聲和煙火氣。If you want to know a city, be sure to visit the food market there. The products and forms of the city, the people who come and go to buy vegetables and live, and the personality of the stall owner constitute the most real appearance of the city. #Urban exploration is the urban life exhibition project of Ruoshui. In the first phase, we went straight to the food market, and the flash event landed in Gongbei food market. Gongbei cuisine market is located at the port, witnessing the life footprints and cultural collision of Zhuhai and Macao. It also knows the noise and fireworks of the city best.

守護新歲策展

更多元的方式“看見”城市

設計通過發現和表達，讓一個個品牌被“看見”。而城市作為日常生活和工作的載體，應該更多地被看見和表達。若水也在用更多元的方式，去與這座城市互動和對話。Design through discovery and expression, let a brand be "seen". As the carrier of daily life and work, cities should be seen and expressed more. If water is also using more diverse ways to interact and talk with the city.

即沐

創造專屬時刻

瑯室

中式生活主張

書兜兒童創意閱讀空間

品牌在教育商業創建初期的引導

書兜的繪本團隊找到我們，希望做一個繪本教育的品牌。而目前國內教育相關的商業品牌成熟度較低，部分教育商業忽略孩子的真實需求，一味迎合家長；部分教育已經做得比較成熟的教育商業則忽視品牌，沒有讓好的教育理念能夠更好地引導市場。

本樂英語

少兒英語品牌的教育哲學呈現

本樂英語是一家少兒英語教育機構，堅持開發自己的教學系統，他們深信，這套教學系統給孩子帶來的教育意義，遠遠不止英語學習。

北師大附外

以孩子的視角建設校園品牌

北師大珠海分校附屬外語學校是一間以培養學生人文素養和創新能力為特色的外國語學校，學制從小學到高中。當我們接到校園品牌建設的需求時，我們面對的挑戰是，如何在與學生的有效互動中實現教育功能。

方野農原

從有機餐廳探尋人與地球的美好關系

在當下，人人說起來都自居吃貨，食物看起來是時下最好的解壓方式。但與此同時食物安全問題頻發，人們并不真正尊重食物，濫制、隨意加工，食用食物的人則隨意和浪費。“應季食物”、“自然生長”都成了稀缺。